IS TIKTOK GETTING BANNED AND HOW IT WILL IMPACT YOUR BOUTIQUE?
❌ TIKTOK & WeCHAT BANNED ❌
Considering the recent happenings and rumors, I thought a blog post regarding TikTok could be beneficial since a lot of us are using it to promote our business.
RE-CAP:
"President Trump issued two executive orders late Thursday against China-based TikTok and messaging app WeChat, citing national security concerns in a sweeping order that could prevent the companies from doing most business in the United States."
"The orders take effect in 45 days and prohibit any U.S. company or person from transacting with ByteDance, TikTok’s Chinese parent company, or WeChat. While the nature of the banned transactions are not specific, it may mean the companies would not be able to appear on Apple’s App Store or Google’s Play Store in the United States. It also could make it illegal for U.S. companies to purchase advertising on TikTok."
WHAT THIS MEANS FOR USERS:
So far, we really don't know at this point so don't panic if you're using this to promote your business. Whether or not Microsoft ends up purchasing the company will make the difference here as a business deal is in the works.
INTERESTING FACT:
"Trump's executive order comes on the same day Facebook launched a new product Reels, a video-sharing app that mimics TikTok's core features."
WHAT I THINK:
Whether the potential ban is taking place because of ulterior motives (political or financial), I can't say for sure and am not giving my opinion here.
I will say that this is just another reminder that even though these social media platforms can be great for our businesses, we DO NOT OWN THEM and cannot say when things will change on these platforms that will impact our businesses.
This means that you need to be actively using social media platforms to drive people to your website so that you can collect their email addresses (a list you WILL own) and then you can SECONDLY collect their phone numbers so you can use those for texts.
WHAT ARE YOUR THOUGHTS ON THIS? DO YOU USE TIK-TOK OR WeCHAT FOR BUSINESS OR PERSONAL USE OR NOT AT ALL?
SOURCES:
https://www.washingtonpost.com/technology/2020/08/06/trump-tiktok-executive-order/
I hope you found this information relevant! I'd love for you to share your thoughts in our group, Boutique Connection Mastermind - A Community for Business Owners
~ Dana-Chérie, MBA
