STORE POLICIES DURING THE HOLIDAYS

A simple yet effective tactic you can do to help increase retail sales during the holiday shopping season - adjust your store policies temporarily! 

During the holiday months, in addition to your normal policy, consider extending your return policy so that people can feel more comfortable about purchasing gifts for their friends and family in case it doesn't work out for the receiver.

Instead of offering to give them a refund in the form of payment they used, it may be in your best interest to instead offer a store credit (or exchanges when possible) for returns made outside of your normal policy. When extending you return period for the holiday season, I strongly recommend only offering store credit versus actually giving money back. You are still making the customer happy without making a huge sacrifice. 

Whatever you decide to do, just make sure you convey this message and the dates you will accept merchandise back clearly when speaking to your customers and in your written policies. Simply edit the Returns/Exchanges page on your website (this should already be added to your shop's footer navigation at the very least as well as at checkout) and add the holiday returns policy to the top of the page so they don't miss it.

Hope this helps and cheers to a great year!

I hope you found these tips helpful and put them into action! I'd love for you to share your results in our group, Boutique Connection Mastermind - A Community for Women Entrepreneurs 

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~ Dana-Chérie