Are you worried about how the Coronavirus outbreak and how corresponding quarantines will impact your boutique business in the U.S.?
There's been a lot of talk on what's happening and it's impact on our businesses. I just want to say that we can push through this if we try hard enough! Think outside the box, try things you haven't tried before, and be open to new ideas. If you can do these things, you can come out a stronger business than before when all this blows over.
In regards to some rumors, USPS will NOT stop running. We can just look to Italy to see what's likely to happen here in the coming weeks. The mail has only stopped running in one area with the most severe outbreak in Italy.
On another note, I believe we'll see an increase in online shopping as a whole because of all of this. There's no better time to think of ways you can amp up your online presence. It's always important to not solely rely on your local economies to support your business and this is especially true in times like these. It's always good to diversify. We have to remember there is a whole world out there and we just have to figure out a way to reach the right people at the right time in the right way.
Maybe this week the online shopping increases are for food and household type items, but once people realize they are overstocked in all of this stuff, they'll be looking for more fun things to shop for online while they are bored at home. Remember, while many people will be having economic hardships during this, this is absolutely not true for a large percentage of people. I know when we may be one of those people that more or less lives paycheck to paycheck, it can be hard to remember that this is in no way true for everyone.
The below article notes that when people amp up their online shopping dollars during holidays, they have a tendency to continue to keep up their future online shopping spending to some degree. My point here is that online shopping will only be increasing and at a higher rate than before because of this situation. We just have to push through what's going on now and keep our business in front of potential customers and we will reap the rewards later if not now. Read more here >>
Cheers to supporting one another and pushing through!